Case Study

CUSTOM eCommerce Platform


Why does being healthy have to be so complicated? In order to fix this, Zuma juice started an ecommerce platform for selling organic juice for those who don't want clutter around with slicing, grinding and can simply buy Zuma juice or even make a automatic subscription too for a healthy life style. We delivered a complete responsive desktop, tablet, and mobile experiences with highly customizable cart support by a poweful admin panel.

Project Name

Zuma juice


Design, Web Development


Custom eCommerce Application


ZumaJuice had a very specific cart design and functions in mind as they wanted their customers to have a seamless checkout experience. Available popular CMSs like Magento, Shopify etc was falling short of customizing and integration options for them. Apart from customer store, they also wanted to have extensive reporting at backend which should be easy to understand as well as detailed.


We started with an original Bootstrap 3 based light and fast design which then integrated into a custom eCommerce platform who's cart is integrated with Ultracart REST Checkout API. Due to usage of lightweight design and a custom platform we were able to ahieve site load time as compareable to industry leaders. Our developers have worked together to transform the raw data into compelling and useful visualizations that offer insight into business, value chain, influence, and impact.

Key Functionalities

1. Deep Integrations with UltraCart APIs

Customizable products, promo codes, upsell pages these are few of many features that have been developed using various available APIs from Ultracart.

Apart from APIs we have also used Webhooks notifications to make automated workflows.

2. Extensive Tracking & Reporting

From conversion to recurring sales stats, visitors to customers activity etc, each dataset is carefully stored in secure servers, analyzed and represent beautifully in form various charts and tables.
Google Visualization API is used to deliver responsive and detailed graphics.

3. Recurring Payment workflow

As the product was available on subscription based model so a recurring payment workflow was implemented with a custom customer portal from where customer can easily track or cancel their orders.

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